ABOUT HEARTS & ROSES
Hearts and Roses Cancer Advocacy Foundation
We plant seeds of awareness in Nigerian communities so families can demystify cancer, detect it earlier, and walk the journey with dignity.
WHO WE ARE
Standing With People and Families Affected by Cancer
Hearts and Roses Cancer Advocacy Foundation is a nonprofit based in Owerri, Imo State. We exist so cancer is less feared, less silent and more preventable — through education, counselling, early-detection campaigns and support for patients, survivors and caregivers.
Knowledge is our first line of defence. We take trusted information into schools, churches, markets and neighbourhoods. We walk with people after a diagnosis. We speak up so palliative care and timely treatment are treated as rights, not afterthoughts.
WHAT WE DO
Turning Awareness Into Action
Our work focuses on practical cancer education, early detection, compassionate support and community advocacy.
Awareness in Communities
School outreach kits, community talks and screening-education drives on breast, cervical and prostate cancer — so people know what to look for and where to go.
Early Detection
We campaign for timely checks and clear referral paths. Finding cancer early saves lives and can reduce the cost and fear of late-stage care.
Counselling and Support
Patients and families need more than a flyer. We offer counselling and practical guidance through treatment, recovery and palliative care.
Youth and Family Education
Age-appropriate information for children, adolescents and parents — because cancer touches whole households, not only the person diagnosed.
OUR DIRECTION
Vision and Mission
A Nigeria where no one faces cancer alone.
A Nigeria where anyone touched by cancer finds support, accurate information and a path to care — without stigma or isolation.
Education, early detection, support and empathy.
To educate communities, promote early detection and prevention, stand with patients through quality support and palliative care, and replace silence with empathy.
OUR APPROACH
How We Carry the Mission
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01
Give people and communities clear information and resources to prevent and confront cancer.
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02
Champion early detection, prevention and access to dignified palliative care.
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03
Reduce stigma by teaching empathy and speaking openly about the disease.
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04
Support patients to live as fully as possible with counselling and practical help.
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05
Teach healthy habits, risk factors and the value of checking early — at every age.
WHAT GUIDES US
Our Values
Advocacy
We speak for patients and survivors and press for better access to care.
Knowledge
We share accurate information on prevention, treatment and support.
Empowerment
We help people take part in decisions about their own health.
Hope
We hold space for courage when the diagnosis feels heavy.
Compassion
We treat every family with kindness, not pity.
Collaboration
We work with clinicians, caregivers and community leaders.
Integrity
We stay transparent and accountable in how we serve and raise funds.
OUR AIMS
What We Aim to Achieve
- Explain cancer in language children and teenagers can trust.
- Provide counselling for patients and families.
- Promote early detection and timely treatment.
- Support access to palliative care.
- Improve wellbeing and quality of life after diagnosis.
- Run awareness work that reaches every age group in the communities we serve.
JOIN THE MOVEMENT
Walk With Us
Give, volunteer, host a talk, or share a screening message. The fight against cancer in Nigeria is a community work.
Plot GF/9B Old GRA, opposite Rockview Hotels, Owerri, Imo State · +234 703 045 4834 · [email protected]